Outerknown features Store linkĪ truly extensive online shopping experience, Backcountry provides everything you could ever need for an outdoor lifestyle. Five years later, Outerknown is proving that you don’t have to compromise on sustainability or style.’ – Kelly Slter ‘When I finished my former sponsorship to start Outerknown, I challenged my partners to create a pioneering new company that made great clothes with a radical commitment to sustainability. Outerknown was the first brand to pursue accreditation before selling a stitch of clothing. The Fair Labor Association (FLA) holds brands to the highest international labor standards. After 28 months of visiting makers around the world, Outerknown was born. Prior to shipping our first product, they spent over two years searching for the right partners that shared their values. Both surfers wanted to wear clothing that was made better, looked better, and fit better than what they grew up with. In 2015, professional surfer Kelly Slater and creative director John Moore set out to change the clothing industry. Founded by Kelly Slater as an alternative to the big brand status quo, Outerknown has quickly developed a reputation for stylish premium surf fashion that lasts for years, if not decades. Like Patagonia, Outerknown is a brand that values sustainable supply chains, quality products and fair remuneration for employees – even in developing countries where much of the product is sourced and manufactured. The approach we take toward product design demonstrates a bias for simplicity and utility.’ Patagonia features Store linkįashion (men, women, kids), equipment, accessories, foodsįacebook | Instagram | Youtube | Linkedin ‘Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. In each, reward comes in the form of hard-won grace and moments of connection with nature. None require an engine rarely do they deliver the cheers of a crowd. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing-as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. Patagonia grew out of a small company that made tools for climbers. The company was founded by Yvon Chouinard in 1973, and is based in Ventura, California. is an American clothing company that markets and sells outdoor clothing. The Yulex range of wetsuits is an incredible achievement. We love the Patagonia activist vision almost as much as their great products. When sustainability meets high performance and still manages to look good then you’re onto a winning formula. You may also be interested in our gift guide for surfers. Are brick and mortar surf shops a thing of the past? We hope not.īut in the meanwhile, here is a list of some of the best online surf shops. You’ll save when buying online, but you also miss out on the surf shop experience: surf videos playing on screens, polished boards on racks, the smell of wax. Now the world is quite literally at our fingertips and we can purchase direct from the surf brands, online surf shops and even manufacturers in China. We’d agonise over a pair of trunks, or a new rash guard, or a new surfboard. In the old days we used to wait with great anticipation for the new season tees and boardshorts to appear in the window of the local surf shop. We live in the digital age and there are significant advantages as a retailer in not having a physical storefront. However, most retailers have return policies, especially when it comes to fashion items. If you’re looking to purchase surf gear or apparel online then you’ll discover a wide range of options available to you with a simple Google search (maybe that’s how you found us!).īuying surf fashion can be tricky unless you already know that specific brand sizing will fit.
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